ACR Physio

Website Experience for a Physiotherapy Clinic

The ACR Physio project brought services, locations and booking paths into a structured WordPress website for users around Shirley, Solihull and Birmingham.

Clinic address, phone access, contact form and team information were handled with healthcare trust and accessibility in mind, without medical outcome claims.

A Structure Built Around Patient Intent

The architecture separates MSK Physiotherapy, Sports Physiotherapy, Neuro Physiotherapy, Pre/Post-Op Rehabilitation and Home Visits into clear service areas.

Condition, location and team pages were planned as connected parts of the same journey, while location information stayed readable inside the website structure.

What We Did

Service and Treatment Architecture

Service topics were separated so users can identify the relevant physiotherapy area quickly and understand the clinic’s offer.

Location-Focused Content Structure

Shirley, Solihull and Birmingham remain visible in the hierarchy, with the active clinic address easy to find.

Path Toward Booking

The Cliniko link, phone access and contact form were placed close to booking intent.

Trust and Access in Healthcare

Readable headings, team context and mobile behavior support healthcare users without exaggerated promises.

Technology / Approach

A custom WordPress / block theme approach keeps service, condition, team and location content manageable, with performance and mobile behavior as central decisions.